Daily foundational nutrition

One bite. Dosed. For the whole dog.

Wild boar, salmon oil, chicory root, blueberry and beetroot. Formulated and dosed, freeze-dried whole. One a day, on top of whatever they already eat.

Join the Founding 50025% off + a free trial pouch of pumpkin

Formulated with Katie, The Pet Diet. Vet review in progress.

A dog outdoors in long grass

Five ingredients

Formulated with a nutritionist

Made in the UK

Freeze-dried whole

One bite a day

No fillers

Every diet has gaps.

Whether you feed kibble or raw, some of the nutrition that underpins your dog's health gets overlooked. We made the missing piece: four real ingredients, given daily, because that is how good nutrition works. Every dog. Every day.

Five ingredients. Nothing else.

Clean. No fillers. Freeze-dried whole, so you can see exactly what each bite is made of.

Wild Boar

A lean, hypoallergenic novel protein. Naturally high in protein and low in fat. No chicken or beef.

Salmon Oil

A source of omega-3 (EPA and DHA), the good fats that support skin, coat and joints.

Chicory Root

One of the most studied prebiotic fibres in pet nutrition. Food for the good bacteria that support normal digestion.

Blueberry

Natural antioxidants that help your dog handle the everyday oxidative stress of modern life.

Beetroot

A plant root the brings natural colour and extra fibre with it.

What it supports

One bite, working in four places.

Skin and coat

Omega-3 from salmon oil, which supports normal skin and coat.

A healthy gut

Prebiotic fibre from chicory root, food for the good bacteria already there.

Everyday antioxidants

Blueberry and beetroot, a natural source of antioxidant compounds.

Healthy joints

Omega-3 from salmon oil, one of the most studied nutrients in canine nutrition.

The range

Foundation every day. Extras when there is a reason.

Every Dog Every Day is the daily bite, the same for every dog. The toppers are for the moments that are not the same: a spoon over dinner when there is a reason, not another thing to remember.

Pumpkin

For loose or unsettled stools

Plain pumpkin powder. Soluble fibre that supports normal, settled digestion.

Goat's Milk

For the sensitive tummy, or the dog that will not drink

Whole goat's milk, pasteurised. Lower in lactose than cow's milk, mixed with water over dinner.

Beef Bone Broth

For the bowl that gets left

Beef bone broth powder. Adds moisture and flavour. No onion, garlic or added salt.

Most dogs need the bite. Some days need a spoon.

Five ingredients. Not forty.

We would rather do four things properly than list twenty at a trace. Everything in the pack is there at a level that matters.

K

“Clients ask me for a joint supplement, a skin one, a gut one. They are all built on the same foundations. That is what WYLDR is: those foundations, considered and dosed, in one bite a day.”

Katie, The Pet Diet

Registered Nutritionist (RNutr). Formulator of Every Dog Every Day.

Vet review in progress