Daily foundational nutrition
One bite. Dosed. For the whole dog.
Wild boar, salmon oil, chicory root, blueberry and beetroot. Formulated and dosed, freeze-dried whole. One a day, on top of whatever they already eat.
Join the Founding 50025% off + a free trial pouch of pumpkinFormulated with Katie, The Pet Diet. Vet review in progress.

Five ingredients
Formulated with a nutritionist
Made in the UK
Freeze-dried whole
One bite a day
No fillers
Every diet has gaps.
Whether you feed kibble or raw, some of the nutrition that underpins your dog's health gets overlooked. We made the missing piece: four real ingredients, given daily, because that is how good nutrition works. Every dog. Every day.
Five ingredients. Nothing else.
Clean. No fillers. Freeze-dried whole, so you can see exactly what each bite is made of.
Wild Boar
A lean, hypoallergenic novel protein. Naturally high in protein and low in fat. No chicken or beef.
Salmon Oil
A source of omega-3 (EPA and DHA), the good fats that support skin, coat and joints.
Chicory Root
One of the most studied prebiotic fibres in pet nutrition. Food for the good bacteria that support normal digestion.
Blueberry
Natural antioxidants that help your dog handle the everyday oxidative stress of modern life.
Beetroot
A plant root the brings natural colour and extra fibre with it.
What it supports
One bite, working in four places.
Skin and coat
Omega-3 from salmon oil, which supports normal skin and coat.
A healthy gut
Prebiotic fibre from chicory root, food for the good bacteria already there.
Everyday antioxidants
Blueberry and beetroot, a natural source of antioxidant compounds.
Healthy joints
Omega-3 from salmon oil, one of the most studied nutrients in canine nutrition.
The range
Foundation every day. Extras when there is a reason.
Every Dog Every Day is the daily bite, the same for every dog. The toppers are for the moments that are not the same: a spoon over dinner when there is a reason, not another thing to remember.
Pumpkin
For loose or unsettled stools
Plain pumpkin powder. Soluble fibre that supports normal, settled digestion.
Goat's Milk
For the sensitive tummy, or the dog that will not drink
Whole goat's milk, pasteurised. Lower in lactose than cow's milk, mixed with water over dinner.
Beef Bone Broth
For the bowl that gets left
Beef bone broth powder. Adds moisture and flavour. No onion, garlic or added salt.
Most dogs need the bite. Some days need a spoon.
Five ingredients. Not forty.
We would rather do four things properly than list twenty at a trace. Everything in the pack is there at a level that matters.
“Clients ask me for a joint supplement, a skin one, a gut one. They are all built on the same foundations. That is what WYLDR is: those foundations, considered and dosed, in one bite a day.”
Katie, The Pet Diet
Registered Nutritionist (RNutr). Formulator of Every Dog Every Day.
Vet review in progress